Search and platforms · 5 min read
Search Console now shows how your Instagram, TikTok, X and YouTube posts do on Google
Google’s new platform properties show the searches that find your posts. What they include, what they leave out, and what to do with them.
Short answer
Google Search Console can now track an Instagram, TikTok, X or YouTube account as its own property, showing the clicks, impressions and searches that find your posts on Google Search and Discover.
- Cost
- Free
- Platforms
- 4
- Covers
- Search and Discover
- Set-up
- One property per account
On this page
What changed
On 7 July 2026, Google announced a new kind of Search Console property, called a platform property, for Instagram, TikTok, X and YouTube accounts. It rolled out gradually, and by 29 July it was open to everyone.
Until now, Search Console only worked for websites. If you didn’t have a site, you had no way to see how Google showed your posts. Now each social account can be added and verified on its own, so a brand with four accounts adds four properties.
What you can see
- Performance: clicks, impressions and more, which you can filter and sort by post and by search, and export.
- Insights: recent trends, your top posts, and how people find the account on Google.
- Achievements: milestones, such as a new high for clicks from Google Search over the last 28 days.
What it leaves out
The data covers Google Search and Discover only. It doesn’t show likes, views or reach inside Instagram, TikTok, X or YouTube; those stay in each app’s own insights.
Search Console tells you how often Google showed a post and how often people clicked it. It doesn’t tell you why one post ranks above another.
How to add your account
- Open Search Console and choose “Add property” (or go to the verification page).
- Pick the platform: Instagram, TikTok, X or YouTube.
- Follow the steps on screen to authorise the connection.
- Repeat for each account you run.
Google rolled this out in stages, so if you don’t see the option yet, check again later.
What to do with the data
Start with the Performance report and sort by impressions. For each post near the top, look at two things.
- The searches that showed it. Do they match what the post is about? If people find it for something close but different, your next post on that topic can use their words.
- Impressions against clicks. A post that Google shows often but few people click usually has a first line that doesn’t answer the search. Rewrite it so the searched words come first.
