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Guides

Get your posts found. Step by step.

Plain guides to social search, kept up to date as the platforms change. No tricks, nothing to buy.

Social search
Do Instagram posts show up on Google? What changed, and who it applies to
Yes. Since 10 July 2025, public posts from Instagram professional (business or creator) accounts run by adults can appear in Google and Bing results. The caption’s first line usually becomes the result’s title.
5 min read
Instagram SEO
Instagram SEO in 2026: how to write a first line Google can use as your title
Put the words people search at the start of the caption, say what the post is in roughly the first 50 to 60 characters, and leave greetings, emoji and hashtags for later in the caption.
6 min read
Content review
How to review a post before you post it: a checklist for Reels, carousels and captions
Check four things before you post: will it be found (search words in the first line, on screen and said aloud), will it hold attention (point in the first seconds), will people respond (one clear ask), and does it follow what works on that platform.
5 min read

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