Scripts that say what people search.
Captson plans the video second by second: the hook, what you say, what shows on screen, and the caption that goes with it. Included on every plan.
Join the waitlist- 0:00HookMost rebrands fail before anyone opens the logo file.
- 0:03On screenBrand strategy coach in Toronto: 3 questions
- 0:08SayQuestion one: who is this brand actually for?
- 0:38AskWhich question would you answer first? Tell me below.
Everything the video needs, in one plan.
A hook for the first seconds
The opening line and the first shot, so the point lands before the thumb moves on.
Beats, second by second
What to say and when, with the on-screen text for people watching with the sound off.
Search words, said and shown
The words people search are spoken, shown on screen and written in the caption, so every signal agrees.
A reason to comment
One clear question or next step at the end, not “like and follow”.
Not just Reels. Every format you post.
Short video
Reels, TikTok and YouTube Shorts.
Carousels
Slide by slide, with the cover written to stop the scroll.
Long video
A YouTube outline with chapters and a title people search.
Text posts
LinkedIn, Threads and X, with the opening line written for search.
Fair questions, straight answers.
It’s written from your own past posts: your words, your pace, how you open and sign off. Edit anything you like before you film.
Write your next caption to be found.
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